Trampster
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I confess I initially saw this on the dark side, but had to do some digging to make sense of it. The thread title was the start of it, but it turns out slightly different.
Pure Fishing have bought Svendsen Sport. Pure Fishing own Berkley, and Svendsen Sport is the parent company of Savage gear.
Hence Googling "Berkley buy Savage Gear" came up with nowt.
Love 'em or hate 'em, Pure Fishing are aiming for world domination of the Angling market.
"Svendsen Sport A/S is a leading European supplier of Sports Fishing Tackle. With headquarter close to Copenhagen in Denmark we innovate, develop, market and sell products to a large number of countries in Europe, Asia, Australia, Americas through own sales companies and agents. Our most popular brands are Savage Gear, DAM, Prologic, Quick, Okuma, Scierra, Water Wolf, IMAX, Ron Thompson, MadCat, Effzett. We are more than 180 employees with a sales exceeding 400 million DKK."
Pure Fishing have bought Svendsen Sport. Pure Fishing own Berkley, and Svendsen Sport is the parent company of Savage gear.
Hence Googling "Berkley buy Savage Gear" came up with nowt.
Love 'em or hate 'em, Pure Fishing are aiming for world domination of the Angling market.
Pure Fishing paid $153.4 million for Svendsen Sport
The cost of Pure Fishing buying Danish tackle company Svendsen Sport and its portfolio of brands has been revealed – amounting to $153.4 million in cash plus a projected extra performance-related payment of $22.5 million this summer. Confirmation of the deal price came in a report from US-based...
tackletradeworld.com
Explore Pure Fishing's Brands including PENN, Berkley, and More | Pure Fishing
Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, PENN, Ugly Stik and more!
about.purefishing.com
About
savage-gear.com
"Svendsen Sport A/S is a leading European supplier of Sports Fishing Tackle. With headquarter close to Copenhagen in Denmark we innovate, develop, market and sell products to a large number of countries in Europe, Asia, Australia, Americas through own sales companies and agents. Our most popular brands are Savage Gear, DAM, Prologic, Quick, Okuma, Scierra, Water Wolf, IMAX, Ron Thompson, MadCat, Effzett. We are more than 180 employees with a sales exceeding 400 million DKK."